BRANDING & MARKETING
Hi, I’m Cécile! I’m a corporate marketer turned consultant for entrepreneurs launching on an epic - and often thorny - journey through the wonderful world of branding & marketing.
The What do I stand for’s and Where am I going’s echoing through the plains will pull me out of bed like nothing else and break into a little spreadsheet-and-moodboard dance before my feet even hit the floor.
Your Brand, Your Everything
You have one tenth of a second, one scroll, six pictures, to make an unforgettable first impression. Building soul connection and loyalty with customers is the holy grail in a cluttered, ever-changing world. Not only do your brand and story deserve to be known, but they also are your biggest assets.
Brand Strategy
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Positioning
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Messaging
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Target Audience
Marketing 101. For your story and content to be pertinent, you need to know who you’re talking to. Not getting acquainted with your target audience would be akin to setting out on a road trip without the faintest idea of a destination, or even a direction.
“Cécile totally got me! She extracted what made my brand special, helped me better understand my target audience and spun a fresh brand narrative. She went as far as giving me invaluable guidance for my social media and next product collections. I felt so energized by our work together that I made more sales than ever!
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Digital Channels
You have one tenth of a second, one scroll, six pictures, to make an unforgettable first impression. Building soul connection and loyalty with customers is the holy grail in a cluttered, ever-changing world. Not only do your brand and story deserve to be known, but they also are your biggest assets.
Your Website Still Matters
Don’t believe the www detractors, websites are not dead!They are still very much alive and needed for your business. Consider it your window display, your home base, your mother ship. It is a necessary tool for brand awareness and lead generation.
Together, we will devise the right website structure to most efficiently deliver your story and turn your visitors into leads. I will handle your project management for a seamless and pain free experience, and have also been known to build a few websites of my own using Squarespace as my platform.
Your Website Still Matters
Don’t believe the www detractors, websites are not dead!They are still very much alive and needed for your business. Consider it your window display, your home base, your mother ship. It is a necessary tool for brand awareness and lead generation.
Together, we will devise the right website structure to most efficiently deliver your story and turn your visitors into leads. I will handle your project management for a seamless and pain free experience, and have also been known to build a few websites of my own using Squarespace as my platform.
Instagram Strategy & Setup
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Instagram Management
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Content Marketing
Marketers can no longer only be strategists, they also have to be artists. My art of choice is writing, my weapon the good word. I write overall brand messaging, copy block for digital and print, but also blog posts, video scripts, social media captions, articles, sales decks, ebooks…
Events
Marketers can no longer only be strategists, they also have to be artists
You’ll Be In Good Company
Who Am I
French woman with 20 years of Marketing experience under her Hermès belt and not afraid to use it.
Photo: Rémy Tortosa
Cécile is a Head of Marketing and Chief of Strategy with 20 years of experience in Fortune 500 companies and small brands with big ambition.
From Microsoft to Live Nation, to fashion & lifestyle companies, she has elevated brands and accelerated businesses with grit and grace.
She is a true Marketing fanatic leading the integrated journey through brand, product, and growth marketing, and vibes on beautiful words, unique experiences... and spreadsheets (Excel rules!)
From Microsoft and Live Nation, to fashion, lifestyle and entertainment businesses, Cécile has elevated brands and accelerated businesses with grit and grace. A leader, catalyst, cross-collaborating machine, her specialties are: brand story, product development and positioning, branding, audience definition and segmentation, content and go-to-market strategy.